The Chiefs sign L’Oréal Paris Men Expert as major partner

Ben Scott
July 5, 2020

Australasian esport powerhouse, The Chiefs Esports Club, have today announced yet another major partnership for the year, L’Oréal Paris Men Expert. This new addition bolsters their impressive list of existing partners which includes Marvel, Menulog, AOC, Bond University and HyperX. 

L’Oréal Paris Men Expert is a global brand and has a massive portfolio of men’s grooming products, including everything from skincare, shaving, beard grooming, hygiene and hairstyling. 

Claire of Chiefs' League of Legends team (Source: Chiefs)

Nick Bobir, CEO of The Chiefs Esports Club, says that L’Oréal Paris Men Expert is a perfect fit for gamers in this industry and expressed his excitement on landing such a world-renowned brand.

“We’ve all had late-night gaming sessions and sacrificed how we feel the next morning to get one more game in. L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.” - Nick Bobir, CEO of The Chiefs.

In the official press release published by The Chiefs Esports Club today, they state that L’Oréal will be keeping their teams feeling confident, energised and looking great at all times. They also advocate that L’Oréal’s No.1 product icon, Hydra Energetic Anti-Fatigue 24H moisturiser, is a skincare must-have for men with tired skin. 

Marketing Director of L’Oréal Paris Australia, Raagjeet Garg, is excited about the partnership and their intentions of moving into the esports industry. 

“We are rapt to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success. Joining forces with The Chiefs is a testimony of building brands together and providing value for our fans and consumers.” - Raagjeet Garg, Marketing Director of L’Oréal Paris Australia.

Claire and Thien of Chiefs' League of Legends team (Source: Chiefs)

The Chiefs Esports Club have asked viewers to keep their eyes peeled for upcoming giveaways and special events featuring L’Oréal Men Expert – including the likes of gaming tournaments and ways to play with your favourite creators. 

News of this partnership shows that despite the struggles industries around our region and the world have faced due to the COVID-19 pandemic, there is still a way to prosper during these trying times and The Chiefs Esports Club’s success is a testament to that. 

If you’d like to learn more about this partnership, The Chiefs and L’Oréal have asked that you contact the following:

Josh Harvey:

Georgia Reid: