The Chiefs Esports Club sign Optus as a major partner

Ben Scott
July 15, 2020

Only ten days on from their recent announcement of signing L’Oreal Men Expert as a partner for the club, The Chiefs Esports Club have today announced that one of Australia’s leading telecommunications companies, Optus, have signed on as a major partner for a period of twelve months. 

In a release posted across Optus’ social media channels, they’ve stated that the partnership will consist of The Chiefs conducting their training and streaming via an Optus nbnTM connection, whilst also supporting Optus with new gaming related products and services in the future. It’s definitely not a first time for Optus entering the esports industry, as they are also currently partnered with two other local organisations, Legacy Esports and ORDER. 

Mel Hopkins, Head of Marketing at Optus, expressed her excitement for this new partnership and the brands plans for expansion in the gaming industry. 

“We’re excited to be adding The Chiefs to our sponsorship portfolio. As a major partner to The Chiefs, we will be working to expand out offering to Australian gamers and the team will play an instrumental role in our strategy moving forward,”

“Our Optus network will underpin the rapidly growing esports segments, providing a reliable platform to keep gamers connected and play online successfully. We look forward to working with The Chiefs and confirming our introduction into the gaming sector.” - Mel Hopkins, Head of Marketing at Optus. 

Nick Bobir, CEO of The Chiefs Esports Club, spoke on the relation between gamers and a strong network connections, whilst also speaking about the impact this partnership has for those involved with The Chiefs.

“We couldn’t ask for a better partner in Optus. Gamers know how important a high speed and reliable internet connection is and need a provider they can trust. Through this partnership we will be able to assist the development of Optus products tailored to Australian gamers to optimise their gaming experience.” 

“This partnership reflects Optus’ continued support of the development of esports and gaming in the ANZ region and ensures they have a direct link to The Chiefs’ professional players and creators for feedback on how to make their products and services better tailored to our industry.”

Closing out his statement, Nick spoke about their plans of working with Optus on future events hosted by The Chiefs by stating “Optus will be supporting our continued community events. These will allow our fans to get hands-on with Optus’ new products to test them out for themselves. Keep your eyes on our socials for ways to get involved.”

Optus now joins a growing portfolio of The Chiefs Esports Club with the club now partnering with the likes of Marvel, Menulog, L’Oreal, Redbull and many more. 

If you’d like to learn more about the partnership, you can reach out to those listed below.

Adrian Digiacomo - Corporate Affairs, Optus.

(02) 8082 7850


Josh Harvey - Marketing and Partnerships Manager, The Chiefs.