Mogul partners with Wizards of the Coast

Ben Scott
September 26, 2019

It was announced yesterday that Mogul, one of the world's most advanced online esports tournament platforms, would be partnering with “Wizards of the Coast” on creating a $50,000 AUD Magic: The Gathering Arena competition based here in Australia and New Zealand.

Wizards of the Coast is a division of Hasbro Inc, who own the world’s most popular strategy trading card game, Magic: The Gathering (MTG); which has since evolved into Magic: The Gathering Arena (MTG Arena), a title that has since seen over one billion plays since it’s Open Beta back in September of last year. 

Breakdown of Mogul’s announcement

It was announced in Mogul’s official press release, that they would be launching a MTG Arena branded hub, where players from around Australia and New Zealand can compete against each other in highly competitive ladders. 

Players will also be able to compete in the soon to be launched, MTG Arena Mogul Championship. Registrations for the championship are already open, with it officially kicking off on October 7th.

In the official press release, Chief Marketing Officer at Mogul, Mark Warburton, went on to comment on the partnership by saying “Wizards of the Coast is a great addition to Mogul’s partner roster and we’re delighted to offer our innovative platform features to the tournament. We look forward to developing more opportunities with Wizards of the Coast and Hasbro, as our platform continues to expand and delight players.”

Insight from Jamie Skella, Chief Operations and Product Officer at Mogul

We had the opportunity to catch up with Jamie Skella, who is the Chief Product and Operations Officer at Mogul, to talk about how this partnership came to be and how they came to the decision of choosing to add Magic: The Gathering to the Mogul loadout. 

Jamie kicked off the chat by saying “I’m a big fan of the game and I was very much anticipating the beta release for MTG Arena back in 2018. After launch, I managed to climb to a global top fifty mythic ranking and was also paying close attention to the companies esports plans.”

On the topic of paying attention to MTG Arena’s esport plans, he continued with, “after being appointed my roles at Mogul in February of this year, I felt it was my duty to reach out to Wizard’s of the Coast to see how we might be able to work together.” Jamie explained the conversation with Wizard’s of the Coast by stating “like any conversation of this nature with a company like Hasbro, it was going to be a long road of due diligence and negotiation, which finally led us to this point of exciting cooperation.”

We then moved on to discussing the market for companies like Mogul and how they are to survive in such a fast growing market. “Mogul is fiercely focused on grassroots, amateur competition and helping grow the competitive landscape from the bottom up,” he said. 

“All of this is demonstrated by our commitment to generating new revenue streams with esports teams of varying sizes, and our work in supporting highly engaged gaming communities irrespective of their stature,” Jamie continued. “Globally, the value of the esports industry is derived primarily from advertising and sponsorship, and primarily in top-tier competition.”

“So to answer your question, our greatest opportunity for sustainable growth is in fact via the 99% of gamers with a competitive lean; the guys and girls who won’t be on stage at The International and don’t expect to be, but enjoy competing. Unlike your local footy club, Mogul’s opportunity to capitalize on such player-bases is not restricted by suburban geography - we are an infinitely scalable digital product, with global expansion already well underway.” Jamie concluded. 

It’s clear that Mogul has a strong sense for their plan of execution when it comes to the Australasian esports space. Despite being a much smaller region compared to the rest of the world, they have a strong sustainable plan that they hope to use to benefit not only the major titles; but also those titles looking to still find their feet locally.

Congratulations to both Mogul and Wizards of the Coast on their recent partnership, we here at Here’s The Thing look forward to following the progression of the championship.

If you are looking to take part in this competition, be sure to register here.