Today, Samsung Australia has announced the renewal of its long term partnership with local powerhouse Legacy Esports. Moving the collaboration between the brands into its third year, the new lineup of state of the art technology recently announced by Samsung will propel the Australian-based team to new heights in the new decade.
“As we enter 2020, esports will continue to grow in Australia, capturing the attention of more gamers and viewers. Our commitment to Legacy Esports will continue to support their growth and help them make the unachievable possible,” said Phil Gaut of Samsung Electronics Australia.
With a renewed organisation-wide objective of competing on the world stage more often, Legacy Esports is kicking off 2020 with a bang in what is already proving to be the biggest year for both local and international esports communities.
Tim Wendel, Head of Esports at Legacy Esports said “the support we have received from Samsung has been fundamental to the development of our athletes, and we can’t wait to explore new ways to collaborate.”
Samsung has been pivotal to the progress of Legacy Esports, beyond just a heat-pressed logo on a jersey. As part of a training bootcamp, Legacy Esports’ League of Legends team were hosted in the hometown of Samsung Electronics, Seoul, Korea. The squad met with another Samsung-partnered team Gen.G, and had exclusive insight into their training programmes through workshopping with the Gen.G players and staff.
Locally, Samsung has held presence with Legacy Esports through their annual showcase at PAX Melbourne, through both Samsung’s booth and whilst competing on stage.
The renewed interest and continued faith shown by worldwide brands into Australasian teams is a testament to local growth in esports. As more and more pessimists discuss the impending ‘bubble burst’ of esports, sponsorships such as this continue to prove them wrong.
You can stay connected with the progress of this partnership by connecting with Legacy Esports on Twitter.